Led eBay's owned digital experiences across APAC, creating seasonal campaigns and onsite commerce experiences that elevated the brand and drove engagement.
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As Creative Director APAC at DEPT®, I led the creative direction for eBay's owned digital experiences across Australia and the Asia-Pacific region. Working closely with global teams, we translated eBay's evolving brand system into high-performing commerce campaigns, seasonal moments, and onsite merchandising across the app and website—creating engaging customer experiences that strengthened the brand while driving engagement and sales.
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Executive Creative Director – APAC
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11M+ monthly visitors experienced the campaigns and merchandising we created across eBay Australia.
As Creative Director APAC at DEPT®, I led the creative direction for eBay's owned digital experiences across Australia and the Asia-Pacific region. Working closely with global teams, we translated eBay's evolving brand system into high-performing commerce campaigns, seasonal moments, and onsite merchandising across the app and website—creating engaging customer experiences that strengthened the brand while driving engagement and sales.
Global Design System
Partnering with eBay's global team, DEPT APAC contributed to the evolution of the platform's card design system, helping shape a more scalable, cohesive framework that improved consistency, usability, and creative flexibility across digital experiences.
To make eBay feel more relevant across the APAC region, we commissioned local illustrators to expand the global illustration library. The result was a richer collection of culturally authentic assets that brought greater personality, flexibility, and regional relevance to campaigns across the app and website.
Working with eBay's global team, we challenged and evolved the digital design system to create a more flexible, scalable, and consistent experience across the app and website.