Awards aren’t everything

Awards aren’t everything, we all know that.
But in a noisy industry, they do help shine a light on the work that deserves a second look.

They give brave ideas a bit of space to breathe.
They open doors. Start chats. Sometimes, even shift careers.

Most of us don’t create for awards, but let’s be honest, they can remind us why the work matters.
They bring teams together, build energy, and push us to raise the bar (when judged fairly, at least).

The real win? Making something that solves a problem, moves people, or makes someone say: “I wish I’d done that.”
But awards? They’re still a decent checkpoint. A motivator. A little fuel when you need it.

What do they mean to you?
Validation? Pressure? Encouragement? A bit of all three?

Opinion Piece: B&T / Campaign Palace / Linkedin